Not too long ago, when an online casino company wanted to add new games to its menu, it had to undergo lengthy negotiations and endless bureaucracy. After all, both parties of the deal had to agree on issues like profit share, licensing, and so on. That was only to sign with a single studio. Each new studio brought into the mix would have to go through the same ordeal.
The main problem here is self-evident: players would usually have fewer games to play on a platform. Luckily, there’s a solution: game aggregators. Learn more about them here.
About Game Aggregators
As the name suggests, game aggregators reunite loads of developers and games into a single platform, providing them to casino sites. This is possible because aggregators have signed multiple deals based on detailed distribution agreements. For casino sites, it means they no longer need to sign a deal with each developer; partnering up with aggregators like Hub88 is enough to get access to thousands of games at once.
The most immediate benefit to players is access to more content on the same casino site, boosting engagement. Yet, there’s more. Here are some of the main benefits:
- More access to gaming content
- Multi-vector integration
- Integrated payment methods
Casino operators can save loads of time and money by signing directly with a top-notch aggregator instead of signing deals one by one. Better still, aggregators don’t provide only games but a host of tools and solutions, including compliance support, customer services, analytics, and even marketing features.
Payment systems have also been unified here, which means the same games will support the same currencies and payment methods across all platforms. The result is entirely predictable, reliable, and hassle-free payment processes.
Telling the Best from the Rest
The market is full of them right now, but the best options have the same features.
Here’s how to find the cream of the crop.
Variety
The best hubs don’t focus only on one type of game. Instead, they provide various genres, spanning from slots to live games, including traditional options like roulette, video poker, poker, and other card games.
Visual Quality
Graphic quality is a core feature of any worthwhile game. Sounds and visual effects should be captivating and enhance the gaming experience instead of disturbing it. VR/AR integration and 3D effects are some of the latest technologies in this industry, and their popularity is rising fast.
Adaptability
Not everybody has a top-notch mobile device or PC to run overly complex games. It means that game options and screen resolution must be available to all devices, including outdated ones. Otherwise, online casino companies risk missing out on a vast market.
Payment Systems
The rule regarding payment methods is simple: the more, the better. Working with multiple fiat currencies is crucial for casinos that operate internationally. Crypto casinos are rising fast, which means including cryptocurrencies and blockchain operations is also a plus.
Tech Support
The best hubs don’t leave casino companies alone once the deal has been signed. They provide technical support for any issues that may arise and business support through the integration process and beyond.
Reliable Developers
Game aggregators are as good as the developers they work with. Players want to play with games and developers they know, which means industry leaders must be included in the roster. Check out some of the most powerful developers below.
| Developer | Market Cap |
| Aristocrat Gaming | USD 26.8 billion |
| Evolution Gaming | USD 16.3 billion |
| International Game Technology (IGT) | USD 3.56 billion |
| Playtech | USD 2.6 billion |
It’s still possible to name many others according to their popularity, such as Microgaming (one of the pioneers in the sector), Pragmatic Play, NetEnt, and Yggdrasil; the list is long. So, when a player finds a casino offering those plus dozens of other developers, they can be sure there’s a high-quality aggregator behind the fun. Arguably, these companies are a substantial part of the online casino industry’s success, which is expected to cross the USD 470 billion mark by the end of this year.
Always Ahead of the Game
Diversity is one of the hottest keywords in the iGaming industry, as preferences and regulations may vary widely across different regions. Casino companies don’t need to buy access to the entire portfolio and customize it according to their target audiences and legal limitations.
Like the online casino industry, game hubs never stop in time. Their portfolios are regularly updated to include the newest releases and adventures designed with the most advanced development models. After all, nobody wants to miss a new release, and online casinos know that very well.
The Game Goes On
The online casino industry never ceases to innovate, and partnerships with gaming hubs like Hub88 are the fastest way forward. Indeed, by speeding up access to new games, gambling sites can maintain a fresh portfolio, attracting new players and keeping existing ones engaged.
This solution also comes in handy for casino companies operating worldwide, which have to navigate a maze of regulations. It all goes to say that casino game aggregation is here to stay, which is excellent news for players and platforms alike.
FAQ
What are casino game aggregators?
Game aggregators have distribution and re-sell deals with multiple developers, creating a hub from which casino sites can access the entire portfolio without signing individual contracts with each developer.
How do these aggregators improve user experience?
They provide far more than games, and benefits include integrated payment methods, support for multiple currencies, customer services, and nearly prompt access to new releases.
What are the main advantages of game hubs for casino sites?
If they provide access to thousands of games from top developers in the market, they attract many more players. This solution also boosts retention rates, as players stay tuned for new adventures. By not reaching out to every new developer they want to include, online casinos can save time and focus their strategists on brand-building and business strategies, for instance. Additionally, signing with game hubs is usually much more cost-effective than with multiple developers at once.